Pay It Forward Web app design

As part as a brand marketing campaign for Starbucks chilled coffee, I was in charge of designing a mobile web app that allowed people to 'pay a coffee forward' to a friend, sending them a physical card with a personalised message.

I designed the interface leveraging the Starbucks identity, making sure that the screens and the required data input was as clean, usable and intuitive as possible.

The use of images, microinteractions, predefined messages and a preview of the card made it engaging but functional.

There was a second version later for the Christmas holidays, which I adapted using a festive red colour, some gold elements and patterns from the cards.